Elise Laney

Marketing Partner for Cox® Technic Complete

Elise Laney brings more than 20 years of customer service and marketing expertise to her role as Marketing Partner for Cox® Technic Complete. With a career rooted in understanding client needs, Elise blends creativity and strategy to help chiropractic physicians differentiate their practices and generate patient leads through innovative marketing solutions.

Her background spans digital marketing, brand development, and relationship management, giving her a versatile toolkit to elevate brands and drive measurable results. Elise’s work in customer service shaped her belief that exceptional marketing starts with exceptional listening, a principle she applies by translating client feedback into campaigns that resonate and build long-term loyalty.

At Cox® Technic Complete, Elise leads initiatives that include website development, dynamic content strategies, and outreach programs, empowering practitioners to stay current with research insights while focusing on patient care.

Recognized for her collaborative leadership and mentoring, Elise thrives in team environments, fostering creativity and innovation. She holds a Degree in Public Relations from California Baptist University, grounding her in strategic communication and media relations.

Meet The Team

Matt Nickols

Co-Founder & Technology Partner

Elise Laney

Marketing Partner

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